Prepare for your IHG interview

Brand renovation, franchise economics, and IHG One Rewards loyalty calibrated to IHG's focus on midscale brand competitiveness and system-wide RevPAR growth.

The Interview

What IHG is looking for

Franchise Interview

Franchise Economics & Brand Investment

01Franchisee ROI Modelling

02Brand Renovation Investment

03System-Wide RevPAR Growth

04Royalty Rate Optimization

Behavioral Interview

01Owner & Franchisee Relations

02Strategic Prioritization

03Execution Excellence

04Competitive Response

Dominant midscale position with Holiday Inn and Holiday Inn Express//Fee-based franchise model with 6,000+ properties globally//IHG One Rewards with 100M+ members driving direct bookings

Practice Library

IHG exercises

Ready to ace your IHG interview?

Prepare for your IHG interview

Brand renovation, franchise economics, and IHG One Rewards loyalty calibrated to IHG's focus on midscale brand competitiveness and system-wide RevPAR growth.

The Interview

What IHG is looking for

Franchise Interview

Franchise Economics & Brand Investment

01Franchisee ROI Modelling

02Brand Renovation Investment

03System-Wide RevPAR Growth

04Royalty Rate Optimization

Behavioral Interview

01Owner & Franchisee Relations

02Strategic Prioritization

03Execution Excellence

04Competitive Response

Dominant midscale position with Holiday Inn and Holiday Inn Express//Fee-based franchise model with 6,000+ properties globally//IHG One Rewards with 100M+ members driving direct bookings

How It Works

Master IHG Interviews

Franchise economics, brand renovation strategy, and loyalty programme optimization for the midscale hotel leader. · Click to expand

RevPAR Diagnostics

Practitioner

Loyalty Channel Economics

Practitioner

1Your Hospitality Goals

2Hospitality Case Prep

IHG's Holiday Inn brand has a RevPAR index of 82 vs the midscale competitive set in 6 US...

CASE INTERVIEWHard

Hospitality · Brand CompetitivenessIHG

3Frameworks

Framework

Is declining occupancy the primary driver of the RevPAR shortfall?

Is corporate transient demand weakening across key accounts?

Business transient room nights down 22% YoY; 8 of 16 negotiated corporate accounts reduced commitments by 30%+

Average length of stay: 1.9 nights (down from 2.4); mid-week occupancy 51% (bench: 68%) — video-conferencing substitution accelerating

Is leisure demand softening or being captured by competitors?

Leisure occupancy: 68% (down from 78%); weekend RevPAR index vs comp set: 88 (down from 101) — losing fair share

OTA bookings rose to 38% of room nights (up from 29%); OTA commission cost: $12/room/night margin drag

Is rate architecture and channel mix eroding net RevPAR despite stable headline ADR?

Is the competitive set outperforming on rate and share?

RevPAR index vs competitive set: 91 (down from 103 two years ago) — losing 12 points of market fair share

Last-room-available pricing triggered on 31 days vs 18 days prior year — demand ceiling being hit earlier, indicating rate ceiling too high vs demand

Is loyalty channel erosion driving higher-cost bookings?

Loyalty program bookings: 31% of room nights (bench: 42%); direct bookings declined 19% — shifting to costlier OTA channel

Points redemption cost up $4.20/room/night; loyalty member NPS: 62 (down 11 pts) — program perceived as less rewarding vs competitors

Is the physical product falling behind renovated competitive supply?

Is the unrenovated property segment underperforming significantly?

Guest satisfaction: renovated properties 84/100 vs unrenovated 71/100; 18 of 42 properties unrenovated (43%)

RevPAR gap: renovated properties +$23 vs unrenovated; TripAdvisor ranking gap: renovated avg 4.2/5 vs unrenovated 3.6/5

Is new competitive supply entering key markets?

3 key urban markets saw 8% new room supply added in 12 months; those markets show RevPAR decline of 21% vs portfolio avg 14%

Lifestyle and boutique hotel segment grew 18% in comp set; our lifestyle offering = 0 properties in affected markets

RevPAR Diagnosis

Distinctive

Channel Economics

Strong

Loyalty Strategy

Meeting Bar

Commercial Judgment

Strong

4Feedback

How It Works

Master IHG Interviews

Franchise economics, brand renovation strategy, and loyalty programme optimization for the midscale hotel leader. · Click to expand

1Your Hospitality Goals

RevPAR Diagnostics

Practitioner

Loyalty Channel Economics

Practitioner

2Hospitality Case Prep

IHG's Holiday Inn brand has a RevPAR index of 82 vs the midscale competitive set in 6 US...

CASE INTERVIEWHard

IHG